Content Creation
Luxury Watch Supply
Luxury Watch Supply is a UK-based watch competition company offering the chance to win luxury timepieces. Luxury Watch Supply offers a fresh and exciting way for watch enthusiasts to enter the luxury timepiece market. With capped ticket sales for each draw, the company ensures fair odds and a transparent process, making every contest feel exclusive and rewarding.
The Solution
We developed storyboards and implemented our content across Tiktok & Instagram
Delivered a consistent experience across platforms, driving increased views +300% we amassed a total of over 220K views on instagram and 100K views on TikTok.
Produced captivating visuals to enhance audience experience and interaction.
Refined content and optimised campaigns to increase audience engagement.
The Challenge
Luxury Watch Supply were looking to boost visibility with high-quality, engaging content. They wanted to enhance their social media presence through reel content to increase competition entries and tell the story of the competition winners receiving their watch in person.
To stay aligned with the high-end image of the watches they offer and drive business growth, they required a social media strategy and video editing package that would deliver increased views and drive competition entries. They were striving for results that would:
Enhance their customers’ success stories into engaging reels and video content across TikTok and Instagram through story telling and visual appeal.
Leveraging trending sounds to increase visibility and engagement on social media.
Optimising the presentation of their social media channels to drive better audience interaction and brand recognition.
Content Creation
We enhanced the brands content and visual strategy, boosting visibility and showcasing the craftsmanship and exclusivity of luxury timepieces.
The content strategy used founder reel content, customer success stories, behind-the-scenes videos, and close-up shots to highlight the watch details. Our aim was to capture the audience's attention and building a deeper emotional connection with potential competition entrants.
The content was created across TikTok and Instagram, driving direct engagement, building a brand community, resulting in increased social interaction, web traffic, and more prize ticket sales.
The Results
Before working together, most Instagram videos averaged 4K–8K views.
After implementing our video and content strategy:
Instagram Reels increased from 1–4K views to 10K–19.7K views.
One standout reel reached 76.6K views organically.
On TikTok, a key video climbed from just a few hundred views to 11.4K views.
Our content strategy and visuals greatly boosted the brand’s online presence, driving 300% increase in views, 150% growth in engagement and a 40% rise in website traffic
The Summary
Following the implementation of our tailored content and marketing strategy, Lux Watch Supply has experienced a significant uplift in performance across key metrics. Instagram reels surged to over 76K views, TikTok content hit 11.4K views, and overall engagement increased by 50%. Directly linked to the revitalised content approach.
By deeply understanding the brand’s identity and audience, we crafted a results-driven strategy that not only elevated visibility and engagement but also laid the groundwork for long-term growth in the competitive luxury watch space.