Privacy Policy - The New Projects

Last updated: 27 June 2026

1. Who We Are

The New Projects is a paid advertising consultancy based in the United Kingdom. We are the data controller for personal data collected through this website and in the course of providing our services. This policy explains what data we collect, why we collect it, how we use it and your rights under UK GDPR and the Data Protection Act 2018.

Contact: lauren@thenewprojects.co.uk

2. What Data We Collect

We may collect the following categories of pesonal data:

  • Contact information — name, email address, phone number and business name when you enquire or get in touch.

  • Communications — emails, messages and notes from calls or meetings.

  • Business and advertising data — ad account access, campaign performance data and business information shared to enable us to deliver services.

  • Website data — IP address, browser type, pages visited and time on site, collected via cookies and analytics tools (see our Cookies Policy).

  • Payment and billing information — invoicing details. We do not store card details; payments are handled via third-party providers.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to enquiries and communicate with prospective clients.

  • To deliver, manage and improve our paid advertising services.

  • To send invoices and manage billing.

  • To comply with our legal obligations.

  • To improve our website and understand how visitors use it.

Our lawful basis for processing is: contract performance (for existing clients), legitimate interests (for enquiries and website analytics) and legal obligation where required.

4. Data Sharing

We do not sell your personal data. We may share data with:

  • Advertising platforms (Meta, Google, TikTok, YouTube) — only to the extent necessary to manage your campaigns.

  • Accounting and invoicing software used to manage billing.

  • Professional advisers (accountants, legal advisers) where necessary.

  • Regulatory or law enforcement bodies where required by law.

Any third parties who process data on our behalf are required to do so in accordance with UK data protection law.

5. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy:

  • Client data is retained for 6 years after the end of an engagement, in line with HMRC requirements.

  • Enquiry data from prospective clients who did not proceed is deleted after 12 months.

  • Website analytics data is retained in line with the settings of the analytics platform used.


6. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate data.

  • Request erasure of your data where we no longer have a lawful basis to hold it.

  • Object to processing based on legitimate interests.

  • Request restriction of processing in certain circumstances.

  • Data portability — to receive your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at hello@thenewprojects.co.uk. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. Access to client data is restricted to those who need it to deliver your services.

8. International Transfers

Some of the third-party platforms we use (including Meta and Google) may transfer data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in line with UK GDPR requirements, including reliance on UK adequacy regulations or standard contractual clauses.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be published on our website with the date of last update shown at the top.